Monday, March 14, 2011

the kitchen of meaning

For the Kitchen of Meaning assignment we were given a list of words to choose from and subsequently design a poster that embodied the definition of that word. I chose to explore the word "melange" because I like the idea of mixing incongruent items together in a way that appears cohesive and smooth. Originally, I had a hard time focusing my design ideas because creating a design that is defined as a mixture or blend leaves a lot to be explored. From the beginning I knew that I wanted to create my own typeface and that is how my final poster transformed into what it is. I noticed that the typeface I created looked more like a group of varying shapes than actual letters. I then decided to play around with the shapes individually, stacking them on top of one another, flipping them around, etc. until I had created a whole page of what appears to be a mix of patterns. At first glance you may not realize that the pattern on the page is made up of the same shapes that spell out melange but I think that makes the poster more interesting.

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